Axel Springer and Bloomberg have announced today that international news brands, including INSIDER, WELT and BILD, will deliver news content on the Bloomberg Terminal, with a framework for further brands to be added in the future. The collaboration extends the existing, decade-long cooperation between WELT and Bloomberg, as well as Insider and Bloomberg.
At Axel Springer, about 3,400 journalists across diverse media brands work to inform people and empower them to make decisions. Bloomberg Terminal customers can now access news from Insider, the popular global news brand that covers the stories that matter most to enterprising people, from business and technology to travel and lifestyle.
Also included is one of Europe’s leading multimedia brands WELT, which reports on major topics with in-depth commentary and from a multitude of perspectives. Bloomberg Terminal users can now also access content from one of Europe’s biggest media brands, BILD, with a wealth of exclusive reports that keep its readers informed in a clear, concise style.
Peter Würtenberger, Executive Vice President of Axel Springer: “Decision-makers all over the world rely on Bloomberg for relevant news and unique insights. We’re thrilled to see our news brands contributing with engaging stories, extensive journalistic research, and sharp analyses in this long-term relationship.”
Mark Flatman, Global Head of Core Product at Bloomberg: “Bloomberg customers need a broad range of real-time news and information sources to gain the valuable insights that help inform business decisions and investment strategies. To help our clients meet this challenge, we remain focused on expanding their access to global news sources like Axel Springer’s media brands.”
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