inPress Online has today launched the Colloquiapedia podcast – a new weekly show seeking to make the complex comprehendible. Each week, we’ll take a popular word or phrase from the contemporary zeitgeist, and explore it in layman’s terms with the perspective of a guest.
Episode 1 is available now on Apple, Spotify, and Amazon, as well of course as the inPress site. In its first outing, I’m joined by Adam Shepherd – Editor of Campaign magazine’s sister podcast, PodPod and winner of the 2023 British Society of Magazine Editor’s (BSME) Award for Best Launch – as the two kick off the proceedings by looking at the word ‘Podcast’ itself.
This is a consumer-side show and should have broad appeal. There are so many words and phrases in today’s society that we are constantly being bombarded by, and may have a vague understanding of at the back of our minds. But when you think about it, how much of this stuff do you actually fully empathise and engage with on an individual level, and how many of these terms could you succinctly explain to someone at the bus stop, or up in the club with a bottle full of bub?
I also think that particularly from a media industry pov, it can’t hurt to demystify some of this language. Trust in media is low, fake news and use of ‘alternative facts’ is up, and that makes it very difficult to find tangible information or meaningful conversation, particularly online. So if we can break down that fourth wall and bridge the gap back a little bit between the industry and wider audiences, then we at least know that we’re doing our part from a journalistic pov, to promote the tenets of objective truth, accurate information, and universal understanding.”
Colloquiapedia will be delivered via short sharp weekly episodes between 30-60mins in length. Episode 2, which will be released next week, looks at the phrase ‘DEI’ with Assistant Managing Editor at Forbes, Ali Jackson-Jolley, who has a focus on diversity, equity and inclusion for the organisation.
Anyone who has a specific word or phrase they would like to colloquify can simply get in contact with inPress directly.