Bauer Media Group has launched a new corporate brand, which the company says marks an important step in its transformational journey, whilst paying homage to a long history in the media sector.
In recent years, Bauer has diversified its portfolio of businesses, growing from a German publishing house into an international media company. It holds leading positions in publishing and audio across Europe, and at the same time invests in other business areas such as newspapers and online comparison platforms.
The new corporate brand reflects how the business has evolved over time and the ambition to further drive its transformation, with a clear focus on digitisation. Other elements of the transformation so far have included redefining the company’s purpose, mission, and values.
Yvonne Bauer, CEO, said: “We’re extremely proud to reveal our new branding which highlights our transformation journey so far, encouraging us to continue our efforts while celebrating our heritage of almost 150 years. We are driven to unleash the full potential of our business, our brands and our people. The new corporate brand will raise our corporate profile and improve our brand credibility with a shared sense of purpose and values.”
You can find out the latest news from the Bauer Media Group here.