Hearst UK has launched an enhanced membership offering for both Women’s Health UK and Men’s Health UK, which will see members of the Women’s Health Collective and Men’s Health Squad receive access to exclusive training plans and wellness advice through two brand new apps.
The new Women’s Health app provides a one-stop wellness destination that helps women in becoming the healthiest, fittest and strongest versions of themselves. As well as the latest science-backed health news from world-leading experts and exclusive, premium, long-reads and opinion pieces written by the UK’s top writers, the app offers an ever-growing library of training plans and workout videos curated by the Women’s Health Collective panel of experts.
The new Men’s Health app – supported by Jan-Feb cover star and leading world boxing promoter, Eddie Hearn – becomes part of the Men’s Health Squad membership, and offers full access to interactive training plans, premium video, vodcasts and guided workouts, as well as exclusive long reads not found anywhere else. Members will be able to join monthly check-ins with the expert coaching team, such as the former ‘UK’s Fittest Man’ and soon-to-be Gladiator, Zack George, for further support and guidance.
David Robinson, Chief Customer Officer at Hearst UK, said: “Women’s Health and Men’s Health have led the way when it comes to engaging health-conscious consumers. To further drive this engagement, we’re constantly looking at different ways we can bring our brands to life with new and exciting propositions. The new apps and enhanced membership offerings will allow us to create even stronger and deeper relationships with existing and new members, whilst building more opportunities for the future with premium content that people want to pay for.”