Award winning content
Joined-up communications
Expert consultancy
inPress Online can provide services on an ongoing or individual project basis, collaborating with your existing staff wherever possible, and bringing in external freelancers where their specific skillsets can add value (e.g. developers, videographers, influencers, etc.) Broadly speaking, these activities are implemented across the three related areas of content, communications, and consultancy, and we work closely with clients to create bespoke packages that maximise effectiveness and cost-efficiencies along the way.
Inpresseon
Our flagship agency product, Inpresseon, delivers combined PR, SEO, and social media services. This provides a more modern approach to traditional public relations, and places brands into the three places that matter most in today’s media: in the online press, atop the Google rankings, and on the social timelines.
At its heart, Inpresseon is what inPress Online was originally set-up to do: place brands into the press, create impressions, and help them impress their existing customers and future prospects. It’s perfect for businesses looking to freshen up their existing marketing, and we can supplement this content with additional activities like email, events, advertising, etc. to help amplify reach and increase engagement even further.
The Atlantean Approach
For those looking to maximise impact across the entire communications funnel, inPress Online’s unique ‘Atlantean Approach’ delivers a succinct 10-step strategy for marketing success. It’s a joined-up process that helps organisations build consistent messaging from the inside out, successfully navigating today’s ever expanding media landscape and maximising effectiveness and cost-efficiencies along the way.
We call this ‘The Atlantean Approach’, because it represents the ideal blueprint for communicating with multiple audiences in a structured way. If you visualise the mythological city of Atlantis, it’s a landscape built on concentric circles, beginning with important communal, state and administrative buildings in the centre before broadening out to encompass the wider population.
In 2024, a successful communications strategy needs to be built along similar lines, bringing senior stakeholders onto the same page at inception, and maintaining messaging continuity as information reaches out into broader organisation, partner, customer, pipeline, press, social, and as yet undiscovered audiences.
Just be careful not to drown out your potential customers with too many one way communications! 🌊