Award winning content
Joined-up communications
Expert consultancy
inPress Online provides joined-up services across PR, SEO, and social media, along with supporting marketing communications activities. This places brands into the three places that matter most in today’s media: in the online press, atop the Google rankings, and on the social timelines.
How it works
We begin by creating quality content, be that in the form of a whitepaper, press release, video, etc. This is then sent out to journalists, before being published on your own site, and pushed out across social media, generating awareness, engagement, and new leads along the way.
At the end of the process we sit down, look at the metrics, figure out what worked, where engagement came from, how we can develop brand messaging further, etc., and these analytics feed into the next round of content creation.
Atlantean Approach
For those looking to maximise impact across the entire marketing communications funnel, inPress Online’s new ‘Atlantean Approach’ delivers a succinct 10-step strategy for success in the modern media. It’s a joined-up process that helps organisations build consistent messaging from the inside out, successfully navigating today’s ever expanding media landscape and maximising effectiveness and cost-efficiencies along the way.
We call this an Atlantean Approach because it represents the ideal blueprint for reaching out to multiple audiences in a structured way. If you visualise the mythological city of Atlantis, it’s a landscape built on concentric circles, beginning with important communal, state and administrative buildings in the centre before broadening out to encompass the wider population.
In 2025, a successful communications strategy needs to be built along similar lines, bringing senior stakeholders onto the same page at inception, and maintaining messaging continuity as information reaches out into broader organisation, partner, customer, pipeline, press, social, and as yet undiscovered audiences. Just be careful not to drown out your potential customers with too many one way communications! 🌊