Paramount Pictures UK have teamed up with KISS presenter Tyler West to celebrate the release of Sonic the Hedgehog 3, setting a brand-new Guinness World Records title in the process.
Sonic is known for his super-speed and collecting gold rings, so in honour of the film’s cinematic release, the Home Straight presenter and his accomplice Maz the hula-hooping Majorette (Mariam Olayiwola) attempted the fastest time to catch 30 hula hoops (team of two).
The challenge saw Tyler throwing hoops over for Maz the Majorette to catch round her torso without using her hands – at a minimum 1 metre distance. With only one attempt possible with a Guinness World Records official adjudicator present, the duo managed to secure the record in just 29 seconds – 16 seconds quicker than their goal.
The record-breaking challenge is part of KISS and Paramount Picture’s multi-phase campaign to entice audiences to run to cinemas to see Sonic the Hedgehog 3 this Christmas. As well as promoting the film on-air and on socials, the campaign will offer the chance for listeners to win their own Sonic inspired experience by playing ‘The Quiz the Gets Quicker’ live on-air on release day.
John Fletcher, Paramount Pictures UK, said: “We pride ourselves at Paramount on working closely with all our partners to bring the most creative and impactful partnerships to life. And Bauer always delivers, and this time in record breaking fashion.”
Meanwhile, KISS also this week announced that its Chosen One DJ competition is back. Together, the contest sees KISS and VOXI Mobile team up to offer upcoming DJs the chance to score a guest mix feature in Majestic’s Friday KISS Nights show, get to DJ at KISS Dance Live Ibiza and, for the first time ever, also play at the newly launched VOXI Mobile Presents KISS Dance Live at O Beach in Dubai. To help boost their profile, KISS will also produce day-in-the-life videos of the winner, published on their social channels.
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