The UK’s River Group has picked up four trophies in this year’s Global Content Awards, which celebrate excellence in the content marketing sector. In a virtual ceremony that took place on Thursday 10th November, the Don’t Panic produced programme celebrated leading companies across 40 categories.
On the night, The River Group took home the awards for:
- Video Content Campaign of the Year (Client: Superdrug)
- Social Media Content Campaign of the Year (Client: Lloyds Pharmacy)
- Audio Content Campaign of the Year (Client: Holland & Barrett)
- Influencer/Celebrity Campaign of the Year (Client: Boots)
Commenting on the success, River Group CEO Nicola Murphy said: “As an agency, we take pride in delivering and executing strategic campaigns that excel for our clients. Being honoured with four awards at this year’s Global Content Awards is a testament to the talent and skill sets that the team members at the agency possess.”
Diverse success
In addition to awards success, River Group is one of the UK companies helping to pioneer better practices in brand diversity, equality, and inclusion (DEI) on the global stage. At the end of last year, the group set-up Reflect, a new talent management agency dedicated to managing the careers of underrepresented voices in the industry, and helping brands to create more inclusive campaigns.
“We’ve since I joined signed 15 influencers,” Reflect Managing Director, Jackie Blake, told me when I interviewed her for The Global Media Association earlier this year. “They represent a whole range of communities from visible disability, non-visible disability, to LGBTQI+, neurodiversity and everything in between. Collectively the influencers we have attract 1.6m followers across all of their various social platforms, and we’ve to-date signed 12 brand partnership deals with brands as well.”
All the latest from The River Group at large here.