Since the start of the year, Politico has nearly doubled the number of journalists in its London office from 18 to 32. Along with these new hires, the publication has also launched several new products aiming to fill a gap in the market for strong policy coverage infused with politics.
- Politico Pro Tech UK: a new area of coverage for the brand, producing its own morning newsletter, news alerts and articles on the policy news driving the day in UK tech politics. The company made several key hires for a new team driving this new vertical of coverage, including Oscar Williams, who will oversee the UK trade team and Tom Bristow, who joined as Technology Reporter.
- London Playbook PM: a new afternoon edition of the London Playbook, Politico’s flagship newsletter in London. Three new faces were welcomed to the Playbook franchise, including Rosa Prince as London Playbook Editor, who leads coverage as the newsletter edges towards 90.000 subscribers. Dan Bloom was hired as an additional Deputy London Playbook Editor alongside Politico’s Eleni Courea. Emilio Casalicchio joins the team as London Playbook PM Editor.
- Continued investments in audio products: To this end, Anne McElvoy started at Politico in mid-February as Executive Editor – Head of Audio. She oversees the brand’s existing podcasts – EU Confidential and Westminster Insider – as well as any new audio products as the publication expands across the airwaves in Europe and the United Kingdom.
Politico’s success brings a welcome wave of positive news for Axel Springer, who we last week reported had announced a round of cuts to BILD and WELT. Over the course of the next 3yrs, the publisher will look to improve earnings by around €100m, through a combined revenue increase and cost-savings strategy.