Magnetic, the UK marketing agency for consumer magazine media, has this week announced the shortlist for its Spotlight Awards. The programme recognises agencies and clients for good work and smart thinking, showcasing the most effective campaigns that have run in partnership with magazine brands.
The shortlist incudes:
Best Use of Digital
- Goodstuff with Move Electric for OVO Energy
- PHD with Audi e-tron for Audi UK
- the7stars with Bursting with nature for Jordans
- UM London with Quitting Buddies for Nicorette
- Wavemaker with MINI community: Maximum impact for MINI
Best Use of Print
- OMD with Derry Girls for Channel 4
- OMD with Jeans and a nice top for Levis
- the7stars with Bursting with nature for Jordans
- The Story Lab and Carat with Painting up a storm for Wickes
- UM London with Protect the things you love for The Financial Services Compensation Scheme
Campaign for Good
- Havas Jump with Acts not ads for O2
- #Iwalkwithwomen for GoFundMe
- Love Sugar Science with Let’s walk together for the Ramblers
- UM London with Quitting Buddies for Nicorette
Content Partnership of the Year
- Craft Media London and Goodstuff with Making White Stuff iconic for White Stuff
- Goodstuff with Move Electric for OVO Energy
- OMD with Derry Girls for Channel 4
- Spark Foundry with It’s high time for Clarins
- The Story Lab and Carat with Painting up a storm for Wickes
- UM London with Quitting Buddies for Nicorette
- Wavemaker with MINI community: Maximum impact for MINI
- Wavemaker with A road less travelled: supercharging positive change for BMW
Sajeeda Merali, CEO for PPA and one of the judges on this year’s Spotlight Awards, said: “It was fantastic to read how such a broad range of advertisers have been using magazine media to deliver on their brand goals. We received the highest number of entries since these awards began, which is testament to the extensive partnership opportunities that specialist media businesses can deliver. The judges were impressed by the great examples of persuasive storytelling, strategic thinking and compelling audience insight and there was much debate to reach this shortlist. I look forward to the awards night and celebrating all the great work.”
The ceremony will take place on Wednesday 23rd November, and will also include the presentation of Magnetic’s overall Client of the Year and Agency of the Year awards. Full details can be found here.