Independent teams up with Galaxy for AJ Odudu series

The Independent has teamed up with Galaxy to create The Ripple Effect, a campaign designed to create lasting positive change for young women. The Ripple Effect is hosted by AJ Odudu and will be supported with a range of inspiring, informative, expert-led articles aimed at helping young women find solutions to the challenges they face today. 

Content will be delivered across The Independent’s platforms, including:

  • An Independent TV series, The Ripple Effect, hosted by AJ Odudu, supported by profile features and in-depth reports
  • The Power-Up series, a series of short films where experts offer quickfire tips
  • The Ripple Effect Live panel event, hosted by AJ Odudu, bringing young women together to connect, share and support each other

Guests will include former England cricketer and commentator Ebony Rainford-Brent MBE; finance coach and founder of This Girl Talks Money Ellie Austin-Williams; and scientist and STEM campaigner Dr Anne-Marie Imafidon MBE. Each episode focuses on a core theme: imposter syndrome, financial security and smashing stereotypes. These emotive and insightful stories aim to encourage conversation around the challenges women face today and how to overcome them.

Emma Elford, Commercial Content Director, Independent Ignite, said: “The Ripple Effect campaign typifies everything for which The Independent stands for, and demonstrates our commitment to making change happen. We are excited to be partnering with Galaxy and Young Women’s Trust to offer advice, connection and inspiration for young women all over the UK.”