Huge highs for UK radio, as Bauer and Global both hit record reach

Commercial radio is more popular than ever, as today’s RAJAR results show that a record 38.7m people are listening every week (+4.1% YoY), with 519m hours consumed (+5.9% YoY). Global celebrates its best ever results this quarter, with 26.7m weekly listeners, while Bauer has achieved a 22.4m reach, including record performances from the Hits Radio Brand and Absolute Radio Networks.

Bauer again leads the market for innovation with more listening via a digital device than ever before (77.7%), ahead of the industry average (67.6%) and has six of the Top Ten digital commercial stations:

  • Absolute Radio
  • Absolute 80s
  • Planet Rock
  • Absolute Radio 90s
  • Absolute Classic Rock

Dee Ford CBE, Group Managing Director, Bauer Media Audio UK said, ‘Our relentless focus on delivering world-class content, while recruiting and nurturing the best talent in the industry is what continues to drive our growth and success at Bauer Media Audio UK. The future is exceptionally bright for commercial radio, and Bauer is in the best possible position to embrace the fantastic opportunities that lie ahead.”

For Global, James O’Brien celebrates his biggest audience ever, with 1.5 million weekly listeners, growing in reach, hours and share both quarter-on-quarter and year-on-year. You can read all the latest from RAJAR – UK radio’s official audience measurement system – here.