Since the start of 2024, inPress Online has been working with Oil Recoveries – an organisation with a rich family-run history and a longstanding mission of ‘Turning Waste Into Wonderful’. Today, as that mission increasingly becomes the mantra of businesses and consumers alike, the company finds itself in a period of expansion, and is seeking to add structure – and sustainability – to its next round of growth.
Our work in this area represents a good example of where inPress Online’s Atlantean Approach can add significant value to an organisation across the entire marketing communications funnel. Broadly speaking, this strategy can be segmented into the three key stages of ‘Content, Communications, and Consultancy’, and we here provide brief examples of our work for Oil Recoveries in each.
Content
In striving to develop a more nationally-focussed corporate identity, and showcase a range of expanding service and sector focusses, it’s important to remember that one of Oil Recoveries’ key revenue streams continues to come from the servicing of 15,000+ independent garages across the UK.
The company has invested in a new app, which allows clients to order waste oil and wider collections directly from their phones at the touch of a button. In addition to providing creative for the app itself, we have also produced physical flyers and ‘business cards’ that the drivers can place directly into customer’s hands while out on-site, helping them seamlessly transition to future online ordering.
Communications
One of the many advantages that a growing company headcount can bring is the opportunity to develop a more expansive social media presence. Today, social platforms are increasingly focussed on individual-level interactions, and so by leveraging the social presence of team members – in addition to the company-level brand itself – we have been able to expand both reach and engagement on these platforms.
Consultancy
One of the areas currently of great interest not only to Oil Recoveries, but many of the clients inPress Online works with, is the changing nature of media itself. As an agency that has longsince been working ‘in press’, we understand the value that both traditional and social media exposure can bring when it comes to – as highlighted above – both reach and engagement.
However, as recent research from the Association of Online Publishers (AOP) and Deloitte shows, this is no longer simply about advertising – digital or otherwise. So in providing expert consultancy in this area, it’s important to highlight that the modern media still provides significant opportunities for brand awareness, but increasingly in more diverse areas like events, associations, and email.
Of course, these brief examples provide only a small snippet of some of some of the work we are currently undertaking for one specific client. If you would like to know more about inPress Online’s unique Colloquiamedia strategy, and how we may be able to help your brand, you can find out further information on that front here.