Harper’s Bazaar UK – the longest established luxury fashion, beauty and lifestyle publication in the world – has partnered with cruise line Cunard to curate a wellness programme on-board a cruise ship, in what Hearst says is a first of its kind tie-up.
As part of the deal, three luxurious spa packages for travellers sailing on board the new 3,000-guest Queen Anne will be provided, with the vessel due to set sail on its maiden voyage on Friday 3rd May.
Each package within the Harper’s Bazaar Wellness at Sea proposition comprises an enriching three-day journey focused on either detoxing, energising, or relaxing – allowing guests to arrive at their destination feeling fully rejuvenated.
The programmes can either be booked in advance of the journey, or whilst on-board, and come with an additional US$629 charge. They will feature a curated selection of spa treatments, a range of ELEMIS products, and unique and nutritionally balanced dining options from Queen Anne’s The Pavilion Wellness Café.
Sharon Davies-Ridgeway, Luxury Portfolio Director, Hearst UK, said: “As the world’s longest-established fashion magazine, Harper’s Bazaar has been synonymous with luxury for over 150 years. We are proud to be partnering with Cunard to bring guests a carefully curated Harper’s Bazaar Wellness at Sea proposition aboard Queen Anne. Each elevated wellness programme has been carefully curated to boost their skin, body and mind, all adding up to the ultimate wellbeing escape.”
For Cunard, the tie-up represents an evoltuotion of the company’s existing wellness and enrichment offering, with Queen Anne set to boast the widest selection of fitness, beauty, thermal and spa facilities so far seen on a Cunard ship.