The Evening Standard has this week announced a new partnership with Outernet London. The immersive events space has begun broadcasting an exclusive animated version of the newspaper’s front cover to thousands of Londoners every day, via Outernet’s 23,000 square feet of wrap-around, floor-to-ceiling 16k-enabled screens.
The live broadcast space, located outside Tottenham Court Road Tube station, is free to visit and home to the world’s largest LED canvas by pixel density. The Evening Standard will leverage Outernet London’s unique setting to engage with the 123,000 weekly visitors who come to interact with the most advanced immersive screens in the world.
The partnership marks the latest step in the Evening Standard’s accelerating digital strategy. QR codes will appear on the Outernet’s screens, taking visitors straight to the publication on their phones so they can scroll through the online edition, featuring more detailed analysis on the day’s top stories, as well as picking up the free print version handed out at Tube stations.
“I’m thrilled that the Evening Standard is now working with the Outernet,” said Dylan Jones, Editor-In-Chief of the Evening Standard. “It’s one of the most exciting innovations in London, as we continue to innovate ourselves, I couldn’t think of a more powerful relationship. I’m also thrilled that the Outernet have seen the potential of our new superpowered paper.”
Philip Bourchier O’Ferrall, Chief Executive of Outernet Global, added: “The Standard has always defined London news and culture and to partner with them is a powerful moment. We’re both committed to art, culture, fashion, music and all the things that make London the best capital city in the world. Being able to work together to shout about all those things on such iconic platforms is an exhilarating thought.”