Publisher automation platform Echobox has this week announced further steps to increase cybersecurity on its platform. The company has partnered with YesWeHack to give 45,000 skilled ethical hackers access to its software and identify potential security vulnerabilities.
The company works with major international publishers such as News UK, The Guardian, and Hello! to help them automate social content, along with other services. In launching the new initiative, CTO Marc Fletcher highlighted just how big security concerns have become to such companies in recent years:
“For news publishers in particular, a potentially compromised social media account carries extremely high risk. Protecting real news is an absolute priority for Echobox, and taking our private bug bounty program public is one of many investments we’ve made to ensure the robust security of our platform. Bug bounty programs in particular are highly effective at preventing breaches and ensuring a platform is impenetrable across all aspects of cybersecurity.”
The Bug Bounty programme as the company calls it, has been implemented to Echobox provide clients with heightened cybersecurity, while underscoring the company’s fundamental commitment to security.
It’s a company that also remains firmly committed to social media. At a time when the wider media-sphere appears to have fallen out of love with such platforms, as the recent advertiser exodus from Twitter highlights, Echobox continues to emphasise the part that this traffic can play in attracting eyeballs.
Last month, it published a study showing that Brazilian broadcast giant, Sistema Brasileiro de Televisão (SBT), had significantly increased impressions on social following a four month Echobox partnership.