Bauer’s audio success continues

It’s been a year of record-breaking growth for Bauer Media Audio UK, and the organisation is now celebrating its fifth consecutive record reach with 23.5m weekly listeners across its portfolio of much-loved brands and networks. Ken Bruce, who recently received an MBE, continues to drive record increases for Greatest Hits Radio, with the Absolute Radio Network also celebrating its third consecutive record reach.

Standout performances this quarter, include:

  • The Greatest Hits Radio Network has grown its reach by an incredible 61.6% year on year, now reaching 6.7m weekly listeners. Ken Bruce’s audience has grown to 3.7m andSimon Mayo once again has the biggest commercial drivetime show, reaching 2.5mlisteners (+71% YoY). Greatest Hits at Breakfast with Rossie now has 2.7m listeners (+71.8% YoY).
  • The Hits Radio Network has 6.5m listeners a week, with flagship station Hits Radio reaching a record 1.9m listeners (+53.7% YoY).  The Hits Radio Brand, which is the portfolio combining the Hits Radio and Greatest Hits Radio Networks has a record 12m weekly reach, and record 14.1m when partner stations are included.
  • The Absolute Radio Network has a record 5.5m weekly listeners (+3.9% YoY). Dave Berry also has a record 2.3m listeners, with Hometime with Bush & Richie reaching a record 2.2m. Absolute Radio Country is the UK’s biggest country station with 430k weekly listeners (+52.5% YoY).
  • The KISS Network achieves 4.5m weekly listeners (+5.1% YoY), with record reach for the UK’s biggest commercial digital station KISSTORY which has 2.6m weekly listeners (+11.9% YoY). KISS Breakfast with Jordan and Perri has over 1m listeners (+2.1% YoY).
  • The Magic Radio Network has also grown its reach to 4.1m (+10.7% YoY), with main station Magic Radio up to 3.2m (+10.8% YoY) and record reach for Magic Soul with 495k (+8.8% YoY)

Simon Myciunka, CEO for Bauer Media Audio UK said: “Yet again, more and more people are choosing to listen to Bauer stations and for longer. This is the place to reach quality audiences, including Greatest Hits Radio, which now has the biggest market share of any commercial radio station in the UK. Offering excellent value and deep commercial relationships, there’s never been a better time to advertise with Bauer.”