Bauer Media has announced Costa Coffee as the new sponsor of KISS Breakfast, in a year-long deal that will also see the brand partnered with sister stations KISSTORY and KISS Fresh. Launching today and running until the end of 2024, the new sponsorship marks the first long-term brand partnership of the entire KISS Network.
It will include broadcast content throughout the day, making Costa Coffee a daily part of the lives of KISS’ ‘Gen K’ audience of 15-34s. High frequency messaging and fun and uplifting activations will run throughout the year, including national competitions and chances to win, as well as a presence on KISS social media channels and at KISS live events. The partnership was brokered by EssenceMediacom as part of Costa Coffee’s strategy to celebrate its breakfast offering, whilst reaching a new younger audience.
“This is a truly exciting partnership as this is our first year-long sponsorship across KISS, KISSTORY and KISS Fresh,” said Simon Kilby, Managing Director, Bauer Media Advertising. “Radio is the perfect medium for this middle funnel relationship-building activity, connecting Costa Coffee directly with engaged listeners every morning as they grab their morning cup of coffee.”
Rebecca Brock, Costa Coffee’s Brand Innovation & Commercial Planning Director, added: “We’re really excited to be announcing our new partnership with the KISS Network. KISS has an amazing reach of 4.7 million listeners, helping Costa Coffee reach a younger audience, starting at breakfast with Jordan and Perri. We’re looking forward to this partnership helping to celebrate the fun and uplifting side of the Costa brand, through a truly 360 integrated partnership – inspiring and rewarding listeners throughout the year.”