Bauer Media Audio goes from strength to strength

Bauer Media Audio UK is celebrating an impressive reach of 23.3m weekly listeners (+7.8% yr on yr) in the latest RAJAR results. The Q4 2023 figures reinforce Bauer’s position as a leader in the industry, contributing significantly to overall UK commercial radio growth of 2.8% yr on yr to 39.1m listeners.

Greatest Hits Radio remains the UK’s most listened to commercial radio station and has gained 2.8m listeners in a year, while Bauer’s much-loved networks including Absolute Radio and Magic Radio also celebrate increases.

Standout performances this quarter, include:

  • Greatest Hits Radio continues its meteoric rise, now reaching 6.8m weekly listeners (+69.8% yr on yr).
  • Ken Bruce has a record audience of 3.8m a week, Simon Mayo has the UK’s No.1 commercial drivetime show with a record 2.5m listeners, while Rossie at Breakfast has a record 2.8m weekly listeners.
  • The Hits Radio Network reaches 6.3m a week, with flagship station Hits Radio reaching 1.4m listeners.
  • The KISS Network reaches 4.2m, within which KISSTORY continues its reign as the UK’s biggest commercial digital station with 2.4m weekly listeners (+4.5% yr on yr).

Simon Myciunka, CEO for Bauer Media Audio UK said, “At Bauer Media Audio UK, we’re passionate about delivering value to our audiences and it’s fantastic to see this mirrored in our year-on-year increase of 7.8% in reach and 13.2% in hours.”

“We are attracting more listeners, who are listening for longer thanks to our high-quality content and investment in presenter line-up. I’m really proud of our teams that have contributed to this sustained growth throughout the last 12 months.  Already home to the UK’s most listened to commercial station and with a focus on future growth, who better to partner with than Bauer?”

Once again Bauer celebrates 81% of listening via digital devices and is home to three of the top five digital commercial stations (KISSTORY, Absolute Radio, & Absolute 80s). It’s also ahead of the market in terms of listening via connected devices, with Bauer reporting 30% of listening via smart speaker, web and app.