The Rings of Atlantis
In today’s social-media driven world of ‘Always on’, transparency and consistency of messaging is key. Once you have created quality content, communicating it in a joined-up way is one of the most effective things you can do to enhance the reputation of – and response rates to – your business. And as our overarching inPress Strategy indicates, a process-driven approach to hitting communications touchpoints works best.
If a traditional content marketing strategy looks like a map of Ancient Rome, then a successful communications plan can be said to resemble something more akin to the ancient mythological city of Atlantis. Messaging is built from the inside-out, moving through executives, staff members, and existing customers before making its way into the outside world – just be sure not to drown out potential customers with too much one way noise!