Meredith to IAC, Shatner into Space, and a sonic boom in the music industry

This week we’re kicking things off with industry reaction to the high-profile IAC-Meredith deal, while The Flock gives us an exclusive insight into what ad-free success looks like… we’ll also take a look at Captain Kirk in space, and a global music industry currently experiencing its very own sonic boom… join us for the most Kirk Shatneringly comprehensible round-up in global media today! 

IAC Meredith Deal: Background, analysis, and industry reaction: On Friday, we published an in-depth look at the recent IAC-Meredith deal, which will see InteractiveCorp acquire the US magazine giant for US$2.7bn. Merging Meredith with an existing IAC brand, the holding company will create a new entity called Dotdash Meredith. This combined effort is set to reach 175 million online consumers monthly – including 95% of US women – and enter comScore’s Top 10 list of US internet properties.

The Flock is ad-free, and flying high: Another article that’s currently proving popular on FIPP.com, is Sadie Hale’s interview with The Flock Founder, Jennifer Crichton. Created during the UK’s first lockdown and launched on 1 June 2020, the publication produces inquiring stories for a mostly female audience. It quickly acquired a loyal readership interested in feminism, social affairs and conscious consumerism, and has gone on to win multiple awards, including the Freelance Writing Awards Freelance Project prize, Creative Edinburgh’s Start Up of the Year 2020, as well as being longlisted for a UN Women special recognition prize.

Starfleet is launched: And of course as both an avid space and Star Trek fan, I couldn’t let the news of Captain James T. Kirk’s very first real life mission to the stars go by unreported. Starfleet was officially launched last week as the Enterprise Captain AKA William Shatner blasted off on Blue Origin’s second human space flight.

You can read this article in full on FIPP.com here.