No time to dive into streaming spinoff

Last week, The Washington Post launched its own ad network, while Facebook published its first ever set of content distribution guidelines. There was platform-publisher news from FIPP too, as we announced the hosting of a second Google Digital Immersion Week, in partnership with the FT. Meanwhile, the Guardian launched a new print magazine, and there was a triumphant return to the BIG screen for James Bond, as No Time to Die hit cinemas… Plus ça change, plus c’est la même chose.

Olympian advertising effort by The Washington Post: All this talk of the cookie crumbling must have awoken the appetite of the Gods, because on Tuesday The Washington Post finally debuted Zeus Prime. The ad-buying network connects brands and US publishers in a real-time marketplace. The platform provides a self-service interface that allows brands and agencies to quickly purchase and place ads across national, regional, and local publisher sites.

Facebook publishes Content Distribution Guidelines: It can’t have escaped anyone’s attention that last week was… ‘a bit hectic’ for Facebook. We’ve already covered the finer points in the media tech tracker here, but one additional update of note that came through on Friday, was the company’s publication of its first ever set of Content Distribution Guidelines.

Google Digital Immersion Week immerses: And Facebook isn’t the only media tech platform now helping publishers to better understand how to achieve success in the digital ecosystem… Announced last week, the Google Digital Immersion Week – hosted in partnership with FIPP and the FT is back, following the success of the initial programme. Places for the second week are unfortunately already sold out, but stay tuned to FIPP.com for future training sessions of this nature, and you can find out more about the event here.

NEW magazine launched! Having been writing about magazine media for over 15 years now, I love nothing more than to report on the launch of a new print title! And what better title to report on than Saturday: a new ‘super-sized’ 100page+ magazine that was launched by the Guardian on, well… Saturday! The first issue has a cover feature with Greta Thunberg, and there are additional goodies included with launch, as the Guardian’s own press release on the publication states:

‘The hugely popular Blind date, Quiz, Crossword and Q&A columns will also feature in the new magazine. Alongside Saturday, the Guardian will publish a new supplement – What’s On, which will include critics’ best picks of terrestrial TV, on-demand streaming and radio along with the latest from TV columnist Joel Golby. Reader-favourite Feast continues as a beautiful standalone magazine.’

No time to di…ve into streaming series: And finally… it was back to the big screen for Bond last week, in a move that signified a return to normality of sorts. The now Amazon-owned production company “held their nerve” in choosing to hold out for a cinema release, rather than streaming the movie online, according to Daniel Craig. That said, the winds of change are now clearly upon media following the Covid-19 pandemic. The Guardian ruins an article titled, ‘How long can James Bond resist the call of a TV spin-off?’ and cites the value of the franchise plus the size of the global streaming audience as being an inevitable fit. As always… watch this space!

You can read the article in full on the FIPP website here.