Following the launch of the all-new FIPP D2C Summit last month and a brief corresponding hiatus, the Kick-off is BACK as we begin the week with a look at the biggest media tech trends around the world. We’ve got Disney, Facebook, Ronaldo, and Group M’s new report into global media’s Top 25 companies ranked by advertising revenue… Welcome back to the most comprehensive media rundown on planet earth!
The Disney-to-Consumer Summit: The launch of the FIPP D2C Summit last month – held in partnership with Peninsula Strategies’ Robbie Baxter – proved to be a huge success, and we were provided with insights into direct-to-consumer strategies from a whole range of companies including the likes of Hearst, Dennis, Axel Springer, WSJ, SpaceX, Babbel, Insider and more.
One of the highlights of the event was FIPP CEO James Hewes’ chat with Molly Brady, SVP Growth Marketing for Disney Streaming Services. In a candid interview, the exec revealed some of the secrets behind the runaway streaming success of Disney+, which has raked in more than 100 million subscribers in just 18 months at a rate that will allow it to overtake big rival Netflix by 2024 at the latest. You can read highlights from the full session in Pierre de Villiers’ feature here.
How to Regulate Facebook (with Nick Clegg): We’ve covered the global developments in media tech regulation in depth over recent months here at FIPP, and for those keeping up to date, Journalist & Podcaster Azeem Azhar has a great interview with Nick Clegg, the company’s VP for Global Affairs, here.
The episode begins by asking the question ‘How should governments regulate this startling power?’ and looks at the major regulatory legislation coming down the pike in the US, EU, and India, why allowing data portability between networks could be good for competition (but a challenge for privacy) and whether or not Facebook’s Oversight Board could be used to regulate other tech companies.
Ronaldo hits The Rock’s summit: As the slightly bizarrely titled ‘UEFA Euro 2020’ tournament draws to a close this week, one footballer who shows no sign of stopping anytime soon is Cristiano Ronaldo. The 36 year old topped the Instagram rich list for the first time last week, despite Portugal’s departure from the tournament in the first round of the knockout stages.
Ronaldo kicked The Rock from the Instagram top spot, and is now believed to be able to charge advertisers US$1.6m (£1.2m) per post on his account, according to social media marketing firm Hopper HQ. You can view the Top 10 list on the BBC website here.
Fancy a game of Quintopoly? A new report published by WPP’s Group M and reported by Press Gazette shows that five tech companies today account for nearly half of the world’s advertising revenue. Google, Facebook, Alibaba, Amazon, and TikTok owner Bytedance generated ad sales of US $296bn last year – making up 46% of the market. The full report, which you can download directly from the Group M website here, also contains a list of the world’s Top 25 Media Owners ranked by advertising revenue, which contains companies such as Disney, Warner Discovery, Twitter, and RTL.