Substack lands in the mainstream media inbox

By Friday, we can expect the social timelines to be stacked with Justin Timberlake memes as the annual ‘It’s Gonna Be May!’ tradition continues, despite the band that coined the phrase having now been broken up for almost 20 years. In the meantime, we’ll be looking at a Substack of our own, as the three year old subscription payment platform finally lands in the mainstream media inbox. We’ve also got Facebook, YouTube, and Twitter on The Hill again, the Editor of FourFourTwo, and QR Code drone advertising (yes, you read that right!) as we kick off another week in the wonderful world of media…  

What is Substack and how can I watch it on TV? You can’t actually watch Substack on TV. Not yet anyway. That subhead was just a side allusion to journalism’s newfound love of capturing contemporary Google searches by SEOing articles for frequently asked questions. Not that Substack necessarily has need for such practices – it’s a platform that helps writers make money via a direct-to-consumer (D2C) newsletter subscription model.

Premflix: FourFourTwo Editor on what media could mean for breakaway football: And speaking of new subscriptions models (and SEOing for frequently asked questions, which sportsdesks are particularly fond of), football dominated the front pages last week as twelve European clubs, including six from the UK’s Premier League, declared their intention to form a breakaway Super League.

Facebook, YouTube, and Twitter walk into the bar… (again): The walls are beginning to close in on media tech’s biggest hitters, as the call for greater regulation in the space grows. On Friday, Politico broke the news that Facebook, YouTube, and Twitter execs had been slated to testify at a Senate Judiciary hearing this coming Tuesday. The session will focus on how algorithmic amplification is contributing to the spread of misinformation online.

From Shanghai to Mars: Modern drone flight is out of this world: Remember the ‘It’s Gonna Be May!’ meme we referenced at the top of this article? Remember when the internet was a happy place, and not an endless parade of media tech regulation hearings lamenting the loss of (f)actual news? Well for the briefest of moments in Shanghai a couple of weekends ago it was once more, when 1,500 drones took to the sky to create a scannable QR code in celebration of the one year anniversary of role playing game, Princess Connect Re:Dive.

New Direct-to-Consumer Event set for Liftoff!: Another event set to be…Out of This World! (yep)… is the new Direct-to-Consumer (D2C) event that was unveiled by FIPP and Peninsula Strategies last week. Taking place in June, this year’s inaugural D2C Summit will be broadcast globally from FIPP’s studios in the UK, and hone-in on subscription and membership models. You can find out more here.

Social Media in Africa: The Tony Blair Institute for Global Change (TBI) has published a great shortform piece looking at social media content, trends, and regulation in Africa, as Internet Policy Lead for Africa, Bridget Boakye writes: “As internet penetration continues to grow across Africa, so has the use of social media. Facebook is the most visited website in Africa and as of December 2020, there were more than 233 million Facebook subscribers in Africa.”

You can read the article in full on the FIPP website here.